Inside Thoughts —
Shared Out Loud
Automated Delivery ≠ Automated Strategy
Meta's Andromeda and GEM automated delivery — bidding, placement, sequencing. They didn't automate strategy. Here's what you should actually be paying for now.
Stop Killing Ads on Day 3
Meta's delivery system needs 7+ days to learn before results mean anything. If you're pausing ads inside 48 hours, you're paying to relearn the same lesson every week.