
Inside Thoughts —
Shared Out Loud

From Search to Store: Bridging AI and PPC to Capture the Full Ecommerce Journey
AI and PPC aren’t separate playbooks anymore. Learn how uniting personalization and paid targeting creates a seamless “search-to-store” journey that drives acquisition, re-engagement, and lifetime growth.

ChatGPT Just Opened a Storefront — Here’s What Shopify Brands Need to Know
ChatGPT just turned into a storefront—and Shopify brands are next in line. Forget 14-step checkouts: shoppers will ask, see your product, and buy instantly. Here’s what this shift means for your brand (and how to get your product data ready before you’re left behind).